Magnit, ua ke nrog cov thawj coj hauv kev lag luam e-lag luam, FMCG thiab lub koom haum tsis muaj txiaj ntsig ECR Russia, tau tsim cov lus pom zoo rau kev thauj mus los tau zoo rau cov kev pabcuam e-lag luam thiab cov khw muag khoom hauv online.
Cov lus pom zoo yog npaj los pab txhawb kev hloov pauv mus rau kev thauj mus los kom ruaj khov rau cov neeg muag khoom hauv online thiab cov neeg xa khoom, tsis muaj kev cuam tshuam txog kev nyab xeeb thiab kev nthuav qhia ntawm cov khoom xa tuaj. Tus qauv tshiab yog tsom los pab cov neeg ua haujlwm hauv kev lag luam xaiv cov ntim khoom uas muaj kev cuam tshuam ib puag ncig qis thiab txo cov khoom pov tseg. Nyob rau tib lub sijhawm, cov lus pom zoo yog cov cuab yeej yeem rau kev ntsuas tus kheej thiab kev tswj tus kheej rau cov tuam txhab txaus siab hauv kev lag luam online.
Cov lus pom zoo muab rau kev faib ntim rau hauv peb pawg "tsheb ciav hlau": "zoo tshaj plaws" (thaj chaw ntsuab), "tsim" (daj cheeb tsam), "pom zoo kom zam" (liab cheeb tsam). Qhov qeb duas suav nrog txhua pawg tseem ceeb ntawm kev thauj khoom ntim (lub thawv, hnab, zaj duab xis, qhwv, thiab lwm yam), tshwj tsis yog rau cov khoom siv rov qab (cov hnab xa khoom-cov hnab ev khoom). Piv txwv li, cov hnab polyethylene tsawg (LDPE) yog suav tias yog cov ntim khoom nyiam, thiab kev siv ob-txheej npuas-pob ntawv hnab ntawv lossis cov khoom uas muaj oxo-degradable additives yuav tsum raug zam vim lawv tsis muaj peev xwm rov ua dua.
Thaum tsim cov txheej txheem, muaj peev xwm tsim cov ntim khoom los ntawm cov khoom siv rov ua dua tshiab, kev siv cov khoom siv rov ua dua tshiab hauv nws cov khoom, kev yooj yim ntawm kev txheeb xyuas thiab lwm yam tsis raug. Yog li, ua npuas dej yas muab tso rau hauv thaj chaw liab, txawm tias muaj peev xwm rov ua dua tshiab: tsis muaj cov txheej txheem txaus rau nws cov txheej txheem, thiab nws tsis tuaj yeem siv cov khoom siv thib ob hauv nws cov khoom. Yog li ntawd, rau ntim cov khoom tawg yooj yim, qhov kev xaiv zoo tshaj plaws yuav yog siv kraft ntawv muab tub lim.
Magnit rau kev txiav txim hauv online, nrog rau hauv cov khw muag khoom lub cev, twb tau siv ntim khoom raws li "ntsuab" tus qauv.
Nadezhda Galaktionova, Lub taub hau ntawm Sustainability ntawm Magnit khw muag khoom:
Magnit nquag koom nrog hauv kev pib los txo cov yas thiab ntawv hneev taw. Peb xav kom npog txhua qhov chaw ntawm lub tuam txhab kev ua ub no, suav nrog offline thiab kev muag khoom hauv online, nrog cov kev daws teeb meem ntsuab, yog li peb txhawb kev tsim cov lus pom zoo rau kev ntim khoom thauj mus los hauv e-lag luam. Peb tab tom tham txog cov hnab yas, uas feem ntau ntsib los ntawm cov neeg yuav khoom thaum xa khoom. Thoob plaws hauv tebchaws Russia, hauv cov khw muag khoom ib txwm muaj thiab peb tus kheej Magnit Delivery kev pabcuam, peb twb tau siv cov ntim khoom uas siv cov yas rov ua dua tshiab. Yog li, peb lub hnab yog 35% rov ua dua tshiab. Raws li lub tuam txhab muaj kev lav phib xaub, nrog peb Lub Tswv Yim Zoo Tshaj Plaws, peb xav ua tus neeg tawm tswv yim zoo rau kev ntim khoom ruaj khov. "