Muaj ntau cov qos yaj ywm xyoo no, lawv pheej yig thiab zoo li koj nrhiav tsis tau tus neeg yuav khoom rau lawv? Muaj cov neeg yuav khoom!
Tam sim ntawd 26 lub khw muag khoom muaj npe nrov tau los ua koom nrog Kev Sib Tham Sib Tham, uas tau tshwm sim rau Lub Ib Hlis 25 ua ib feem ntawm kev nthuav qhia "Qos yaj ywm thiab Zaub Agrotech" ntawm qhov sawv ntawm Potato Union. Cov kws tshaj lij kev yuav khoom noj zaub tau sib sau ua ke hauv lub tsev zoo nkauj ntawm Lub Tsev Qos yaj ywm kom nrhiav tau lub luag haujlwm ntawm cov khoom lag luam zoo rau lawv lub khw.
Xav tau: loj, cua thiab nyab xeeb
Cov qos yaj ywm zoo li cas yog cov khw muag khoom muag nrhiav? Ntawm chav kawm, ib tug uas yuav nyob rau hauv kev thov ntawm buyers.
"Hauv peb cheeb tsam, cov qos yaj ywm muag zoo tshaj plaws yog caliber 6+, zoo nkauj, du, tsis muaj qhov tsis xws luag," hais tias tus neeg sawv cev ntawm Samara khw muag khoom chains Pelikan thiab Almond. Sergey Gudkov.
VkusVill saw muaj tsawg dua qhov yuav tsum tau ua rau cov tsos ntawm nws cov khoom. "Peb yuav los ntawm cov tuam txhab tsim cov qos yaj ywm loj heev, 55+, thiab tsis qias neeg, uas tau dhau los ua cov txheej txheem ntxuav kom qhuav," tus thawj tswj xyuas khoom tau hais txog cov txheej txheem xaiv tseem ceeb. Nikolay Malakhov. Cov khw muag khoom no them ntau xim rau qhov saj ntawm cov khoom. "Qos yaj ywm yuav tsum muaj cov hnub qub txhuv nplej siab, muaj ntsis ntom ntom, muaj ntsis Nikolay Malakhov. "Peb lub chaw ua haujlwm muaj chav ua noj loj, thiab qhov no tso cai rau peb sim txhua yam khoom uas peb npaj yuav muag," tus kws tshaj lij hais ntxiv, "peb yuav boil qos yaj ywm los ntawm tus neeg muag khoom, saj lawv, saib dab tsi tshwm sim rau cov tubers tom qab kev kho cua sov. thiab seb lawv puas muaj "qee yam tsis xws luag."
Ib qho tseem ceeb ntawm cov khoom lag luam tsis zoo rau VkusVilla yog kev nyab xeeb, yog li tag nrho cov qauv raug kuaj hauv peb lub chaw soj nstuam sib txawv rau cov ntsiab lus seem ntawm cov khoom tsis zoo uas tuaj yeem siv thaum cog qoob loo.
Bulk los yog ntim?
Txhua yam khoom muaj nws tus kheej cov neeg yuav khoom - cov neeg sawv cev ntawm cov khw muag khoom chains yog ib qho kev xav hauv qhov kev xav no. Yuav tsum muaj kev xaiv ib txwm nyob hauv lub khw, txawm tias tsis muaj ntau qhov chaw ntawm lub txee. "Peb tsis tuaj yeem them taus ntau yam ntawm cov khoom, vim qhov nruab nrab loj ntawm VkusVill khw muag khoom tsuas yog 80-100 square meters. m. Tab sis peb ib txwm muab cov qos yaj ywm los ntawm qhov hnyav thiab qos yaj ywm hauv "tsev" ntim, hauv 2,5 kg ntim, "cov lus Nikolay Malakhov. - Thaum lub caij ci ci pib, peb muab peb cov neeg siv khoom noj qos yaj ywm hauv lub tshuab nqus tsev, uas yooj yim rau ci sab nraum zoov. Cov seem khov ib txwm muaj qos yaj ywm wedges nrog ntau yam txuj lom, uas kuj yooj yim heev thiab xav tau. "
Nyob rau hauv hypermarkets tsis muaj teeb meem nrog qhov chaw, tab sis muaj qee qhov teeb meem nrog cov assortment - ntu ntawm cov khoom ntim khoom hauv ntau thaj tsam tsis tsim txaus. Yog vim li cas: tsis kam ntawm cov neeg ua liaj ua teb los nqis peev hauv cov cuab yeej siv rau kev ntxuav, sau thiab ntim khoom.
"Muaj kev xav tau ntau ntxiv hauv cov khw muag khoom rau cov qos yaj ywm ntxuav," sau tseg tus thawj coj ntawm kev yuav khoom thiab txhim kho ntawm Lenta. Alexander Kokush, - tib neeg txaus siab them rau qhov zoo, ntau hom ntim thiab cov yam ntxwv ntawm cov khoom nws tus kheej. Tab sis tam sim no, cov kev xav tau ntawm cov neeg siv khoom rau cov khoom lag luam tau them tag nrho hauv cov nroog loj hauv Central Russia, tab sis nyob rau sab qab teb, thiab tshwj xeeb tshaj yog nyob rau hauv Urals thiab Siberia, ntau qhov tseem yuav ua. "
Tus kws tshaj lij tau ntseeg siab tias cov neeg ua liaj ua teb uas niaj hnub no muag qos yaj ywm tsuas yog nyob rau hauv ntau tsis muaj lub sijhawm tiag tiag kom tau nyiaj. "Kuv cov lus rau cov neeg ua liaj ua teb: peb yuav tsum tsim kho, qhia cov khoom tshiab, muab, piv txwv li, ntau hom ntim. Qhov no yuav ua rau nws muaj peev xwm los them nyiaj rau qhov poob ntawm cov paj los ntawm kev muag khoom ntawm tus ncej, "hais tias Alexander Kokush. - Yog tias tus neeg siv khoom xav tau cov qos yaj ywm pheej yig hauv ntau, cia nws yuav pheej yig. Qhia txog lub siab xav them rau kev ntim khoom zoo nkauj thiab ntxuav tes, muab lub sijhawm no rau nws. Txhua tus tau txais txiaj ntsig los ntawm qhov no. Thiab cov chaw tsim khoom yuav tsum hloov pauv thiab teb cov kev xav tau ntawm kev lag luam kom cov neeg muag khoom ua haujlwm nrog nws ncaj qha, tsis yog tig mus rau cov tub luam. "
Lub tuam txhab cov txiaj ntsig hauv kev nthuav dav cov khoom ntim khoom tau zoo heev. "Peb lub khw muag khoom muaj tsib yam khoom ntawm cov qos yaj ywm ntiag tug, thiab cov no tsis yog ntim ib ntus, tab sis cov npe lag luam," qhia rau tus kws tshaj lij, "peb npog cov kev xav tau ntawm cov neeg siv khoom rau qos yaj ywm rau boil, kib thiab ci; Peb muab Cov Neeg Ua Haujlwm Xaiv Dawb thiab Cov Neeg Ua Haujlwm Xaiv Liab. "
Thiab tseem hais txog qhov tsis muaj khoom siv
Lavxias teb sab saw ntawm cov khoom noj ceev ceev cafes "Kroshka-Kartoshka" (uas tau koom nrog hauv Kev Sib Txuas Sib Txuas nrog cov khw muag khoom) kuj tau npaj sib txuas lus nrog cov tuam txhab ncaj qha. Txhua txhua hnub nws siv txog 10 tons ntawm qos yaj ywm, tab sis tsuas yog cov tubers loj tsuas yog xav tau rau kev ua noj, thiab qhov no feem ntau ua teeb meem rau kev koom tes. “Txhua tus neeg ua liaj ua teb txaus siab rau qhov muag tag nrho ntawm qhov lawv tau loj hlob. Peb tsuas yog lees txais tubers uas hnyav li ntawm 300 mus rau 500 g, thiab qhov no yuav tsum muaj qee tus nqi zog rau cov chaw tsim khoom, "hais tias tus thawj coj ntawm kev yuav khoom thiab kev thauj mus los ntawm Kroshka-Kartoshka Group of Companies. Alina Akisheva. - Yog hais tias lub teb muaj automated calibration kab ntsia, nws tsis yooj yim los xaiv. Txwv tsis pub koj yuav tsum calibrate manually. "
Niaj hnub no, Kroshka-Kartoshka Pawg Tuam Txhab feem ntau ua haujlwm nrog cov neeg muag khoom muag uas muab cov khoom lag luam ntawm qhov xav tau, tab sis thaum kawg ntawm lub caij khaws cia (thiab nyob rau xyoo lean txawm tias ua ntej), lub network ntsib kev cuam tshuam hauv cov khoom siv, thiab yog li qhib. muab los ntawm cov neeg uas xav tau ib tug tis channel loj heev qos yaj ywm.
Ntau yam raws li lub hom phiaj
Thaum mus tom khw mus yuav qos yaj ywm rau noj hmo, tus neeg yuav khoom tsis tshua xav txog hom qoob loo uas nws xav yuav. Qhov no puas txhais tau tias nws tsis muaj teeb meem rau kev lag luam network dab tsi ntau yam uas cov neeg ua liaj ua teb muab khoom nrog?
"Rau lub khw muag khoom ua tus sau ua ke, qib tsis tseem ceeb," piav qhia Alexander Kokush, - tab sis cov khw muag khoom lag luam tuaj yeem hais txog qee yam khoom sib txawv ntawm cov khoom, tshaj tawm lawv thiab yog li tig ntau yam rau hauv hom. Ua piv txwv, peb tuaj yeem nco qab Sineglazka, nrov heev hauv Soviet xyoo. " Raws li tus kws tshaj lij, tib txoj kev tam sim no nws muaj peev xwm los txhawb qee qhov kev cog lus niaj hnub ntau yam, thiab ntau lub khw muag khoom tau pib xyaum cov kev daws teeb meem, vim tias nws yog ib qho tseem ceeb heev rau lub khw muag khoom uas tib neeg rov qab los rau ib qho khoom tshwj xeeb. Tab sis kev vam meej tsuas yog ua tiav nrog kev sib koom ua ke ntawm cov chaw tsim khoom thiab lub network. Ntau yam uas tau tshaj tawm yuav tsum muaj muag tas li.
Lub taub hau ntawm Potato Union cov neeg ua haujlwm kuj tau hais hauv lub rooj sib tham txog qhov tseem ceeb ntawm kev txhawb nqa tus kheej ntau yam - kev xaiv hauv tsev Tatiana Gubina. Nws tau hais tias "Qhov xwm txheej tam sim no xav kom cov neeg tsim khoom hloov pauv lawv tus kheej rau ntau hom Lavxias," tab sis muaj ntau yam ntawm cov no, tab sis ob peb lub noob. Ntawm tag nrho cov npe, koj yuav tsum xaiv "hnub qub" uas cov noob qoob loo yuav nthuav tawm, thiab rau qhov no koj yuav tsum nkag siab tias yuav xav tau dab tsi. Peb xav muab lub xyoo no rau txoj haujlwm no. Peb yuav muab ntau hom Lavxias teb sab ua khoom lag luam nrog tus nqi nce, vim peb ntseeg tias peb cov khoom lag luam ib txwm yuav tsum muag zoo dua. Peb yuav ua hauj lwm ua ke nrog cov khw muag khoom chains los qhia txog cov khoom ntawm lub txee - thiab peb cia siab tias peb yuav nyiam cov neeg yuav khoom. "
Geography ntawm cov khoom siv
Raws li kev tshaj tawm Kommersant, tus nqi thauj khoom thauj hauv tebchaws Russia tau nce 2023% hauv 40, thiab feem ntau yuav muaj kev loj hlob ntxiv mus. Nyob rau hauv cov xwm txheej zoo li no, cov khw muag khoom raug yuam kom txwv qhov ntau ntawm cov neeg muag khoom, suav nrog kev nyob deb ntawm qee lub lag luam.
Raws li tau sau tseg Alexander KokushTau kawg, txhua lub khw muag khoom siv zog yuav khoom hauv lawv cheeb tsam. Txoj cai no raug rhuav tshem yog tias hauv zos ua tsis txaus.
"Peb ua tau raws li qhov tseem ceeb ntawm cov kev xav tau ntawm Almond thiab Pelican khw muag khoom nrog cov khoom loj hlob hauv cheeb tsam Samara," hais tias Sergey Gudkov, - tab sis muaj qee lub sijhawm thaum tag nrho cov ntim ntawm cov qos yaj ywm hauv zos raug coj los ntawm tsoomfwv cov tes hauj lwm. Txhawm rau kom tsis txhob cia cov txee khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob khoob Tam sim no, piv txwv li, peb tab tom ua haujlwm nrog cov qos yaj ywm tsim los ntawm Chuvashia, thiab qhov no, qhov zoo ntawm cov khoom thiab tus cwj pwm ntawm peb tus khub rau lawv txoj haujlwm ntau dua li them rau cov nqi thauj khoom. "
Lub khw muag khoom VkusVill tau npaj pib ua haujlwm nrog tus neeg muag khoom los ntawm thaj chaw deb yog tias qhov no tso cai rau lawv ntxiv cov kab nrog cov khoom tshwj xeeb. "Nyob rau ntawm qhov kev sib tham no, tus kws tsim cov qos yaj ywm los ntawm Karachay-Cherkessia hu rau peb; cov liaj teb nyob rau ntawm qhov siab ntawm 2,5 txhiab m, cov khoom tau loj hlob nyob rau hauv ib puag ncig tsis muaj kab mob, xyaum tsis muaj kev kho mob PPP," nws muab piv txwv. Nikolay Malakhov, "Thiab peb pom muaj peev xwm hauv cov qos yaj ywm no; peb tuaj yeem muab lawv rau cov neeg siv khoom raws li cov khoom lag luam hwm."
Ntau lub khw muag khoom ib txwm tau them tus nqi ntxiv txhua xyoo rau kev xa cov qos yaj ywm thaum ntxov los ntawm cov cheeb tsam yav qab teb (Krasnodar Territory, Astrakhan cheeb tsam). Nyob rau tib lub sijhawm, tsis muaj leej twg lees txais cov khoom ntawm lub caij nplooj zeeg sau los ntawm cov chaw cia khoom ntawm Central Russia mus rau sab qab teb, qhov twg cov qos yaj ywm khaws cia tsis zoo, thiab twb nyob rau lub caij nplooj ntoo hlav muaj qee qhov tsis txaus. Lub niche no - thaum tsis muaj tsoomfwv cov nyiaj pab rau kev thauj mus los - yog sau los ntawm kev xa khoom.
Secrets ntawm kev koom tes
Txawm li cas los xij, cov khw muag khoom lag luam cia siab tias yuav tau txais ntau cov qos yaj ywm los ntawm cov neeg muag khoom Lavxias thiab tau cog lus los tsim kom muaj kev sib koom tes ntev, muaj txiaj ntsig zoo.
"Tus nqi rau cov qos yaj ywm thiab zaub hloov txhua xyoo, niaj hnub no muaj cov qos yaj ywm pheej yig ntawm lub khw, tab sis cov zaub qhwv kim, thiab hauv ib xyoos txhua yam tuaj yeem yog lwm txoj hauv kev," nws hais. Sergey Gudkov, - Peb txoj haujlwm yog los muab cov neeg siv khoom zoo hauv txhua qhov xwm txheej. Thiab peb tau txiav txim siab los tham nrog cov neeg tsim khoom kom nws txaus siab ua haujlwm nrog peb. "
"Rau lub khw muag khoom niaj hnub no nws tseem ceeb heev uas yuav tsum ua haujlwm ncaj qha nrog cov chaw tsim khoom, qhov no lav qhov tsim nyog ntim thiab cov khoom zoo," Kuv pom zoo nrog nws Alexander Kokush"Yog vim li cas txhua lub khw muag khoom lag luam tau qhib cov chaw haujlwm ua haujlwm nrog cov neeg ua liaj ua teb, qhia txog kev nyiam rau lawv, thiab tshaj tawm cov ntawv cog lus ua liaj ua teb."
Xyoo 2024, Lenta kuj tseem npaj yuav muab cov neeg ua liaj ua teb cog qoob loo los txiav txim siab; cov ntsiab lus ntawm daim ntawv cog lus ua liaj ua teb tau ua tib zoo ua haujlwm kom lawv muaj txiaj ntsig zoo rau txhua tus neeg koom. “Lub ntsiab lus ntawm daim ntawv cog lus ua liaj ua teb yog dab tsi? - Piav tus saib xyuas kev yuav khoom thiab kev txhim kho network. - Tus neeg muag khoom nqis peev nyiaj kom tau cov khoom ntawm qhov xav tau zoo thiab ntim ntawm tus nqi pheej yig. Nyob rau tib lub sijhawm, cov chaw tsim khoom tau txais kev lees paub muag thiab kev nkag siab txog qhov txiaj ntsig nws tuaj yeem suav rau. Nws yog ib qho tseem ceeb heev uas cov nyiaj tau txais thaum kawg tsis yog qis dua ntawm kev ua lag luam, uas yog, tsawg dua li cov liaj teb uas tsis raug khi los ntawm cov ntawv cog lus tau txais los ntawm kev muag khoom thoob plaws lub caij. Daim ntawv cog lus ua liaj ua teb yuav tsum tsis yog kev ua si ib leeg. "
"Cov neeg tsim khoom ua liaj ua teb yuav muaj kev paub tsis zoo cuam tshuam nrog cov khw muag khoom," hais ntxiv Alexander Kokush, – Cov xwm txheej txawv, thiab tib neeg qhov xwm txheej qee zaum ua haujlwm. Tab sis nws yog ib qho tseem ceeb kom nkag siab tias tsis yog ib lub khw muag khoom lag luam txaus siab rau strangling nws cov neeg muag khoom. "
Rau cov neeg uas ib zaug nrhiav tsis tau ib hom lus nrog cov tes hauj lwm, tus kws tshaj lij pom zoo tias lawv tsom ntsoov qhov xwm txheej, tej zaum ua haujlwm ntawm kev ua yuam kev thiab pib dua. Qee zaum qhov no yog ib kauj ruam nyuaj. "Thaum ib tus neeg tsim khoom tau sawv txhua hnub thaum 4 teev sawv ntxov thiab mus ua haujlwm hauv thaj teb, nws hlub nws cov khoom zoo li menyuam yaus, thiab nws nyuaj rau nws qhia tias cov khoom no tsis yog lub network zoo. - Cov kws tshaj lij cov lus pom. - Rau cov niam txiv, cov menyuam yaus tsis yog qhov phem, tab sis cov saw hlau tsom rau cov kev xav tau ntawm cov neeg siv khoom. Thaum tus neeg yuav khoom pom tias cov khoom siv tshuab, lub khw yuav tsis muag nws thiab yuav raug kev puas tsuaj. "
Kev lag luam network yuav tsis pub nyiaj rau cov chaw tsim khoom, qhov no tsis yog lub hauv paus muaj txiaj ntsig, hais txog Alexander Kokush, tab sis nws yuav muab lub sijhawm los khwv tau nws, npaj rov tsim kho, suav nrog kev nyiam ntawm cov neeg ua liaj ua teb.
"Koj tuaj yeem ua haujlwm nrog tes hauj lwm," nws ntseeg, "cov neeg uas xav ua, ua haujlwm."